Our Story
Our Mission
If you're like us, you know that going through your closet full of clothes can be a daunting task - what's still good? What goes with what? How am I supposed to even get dressed anymore? DAISY's mission is to simplify women's lives with an easy solution for building a personalized wardrobe. We want you to feel your best so you can focus on what matters to you most.
Background
In early 2024, former marketing leader at Apple and LinkedIn-turned personal stylist, Daisy Tinsley Barnett and financial expert Rossell Studer came up with an idea to scale Daisy's business (fun fact: they were roommates in college). They envisioned a platform that could capture the experience of having your own stylist who really gets you - someone who helps to define your unique style, refine your wardrobe, and make getting dressed feel easier, smarter, and more personal.
Meet the Team
Thanks to Tinsley Barnett's past tech experience, she was able to enlist engineers and product experts to bring the vision for DAISY to life. When it came time to build a strong styling team, they enlisted Andrea Linett, a fashion blogger, corporate creative director (eBay, Michael Kors, Victoria's Secret), author, and co-founder of Lucky Magazine to oversee fashion and creative. Now the organization includes top-tier engineers and professional fashion stylists and editors with backgrounds in the magazine and corporate retail worlds, all united by shared values and a bold vision. And they're just getting started.